Canal Rural live stream

Canal Rural online television

Canal Rural is a Brazilian subscription television channel operating in the agribusiness and news format. The primary language of broadcasting is Portuguese. The channel was founded in 1996 in São Paulo as a partnership between the RBS and Globo media groups, during the early years of pay television in Brazil. In 2013, the channel was acquired by the J&F Group, one of Brazil's most important agribusiness conglomerates, founded by José Batista Sobrinho. Today, Canal Rural is the largest agribusiness communication platform in Brazil and is headquartered in São Paulo, with affiliated operations in seven Brazilian states including Rio Grande do Sul, Paraná, Santa Catarina, Mato Grosso, Bahia, Minas Gerais, and Espírito Santo, as well as a presence in Brasília and Cuiabá. The channel's CEO is Julio Cargnino. Its slogan reflects its mission to be the principal information, experience, and relationship platform for Brazilian agribusiness.

On air, Canal Rural features a mix of news programs, market analysis, weather forecasts, live auctions, and specialized agricultural and livestock content. The channel's flagship news programs include Rural Notícias, covering the latest agribusiness news; Mercado & Cia, focusing on market analysis and commodity prices; and Giro do Boi, a daily project dedicated to cattle ranching. The channel also produces Planeta Campo, a program focused on sustainability, as well as Direto ao Ponto and A Protagonista, interview programs. The channel's programming includes live coverage of livestock auctions, which have been a cornerstone of the channel since 1998 and provided the economic foundation for the broadcaster's growth. The channel also provides specialized weather forecasts for agriculture and covers major agribusiness events such as Expointer and Expodireto in Rio Grande do Sul. The channel's team includes a roster of expert commentators such as Roberto Rodrigues, Miguel Daoud (commentator on Economy and Politics), and Ana Amélia Lemos.

The channel has a significant multiplatform presence. It reaches over 43 million households via pay TV, satellite dishes, and connected TVs through partnerships with Samsung TV Plus (channel 2084), LG, and TCL. The channel is available on major pay-TV operators including SKY (channel 164) and Claro TV. The channel's technical broadcast parameters include satellite transmission on SES-6 at 40.5°W, Sky Brasil 1 at 43.1°W, Star One D2 at 70.0°W, and Star One C4 at 70.0°W, in both MPEG-2 and MPEG-4 formats, in SD and HD resolutions, with encryption systems including Videoguard and Nagravision. In the first quarter of 2026, the channel achieved record digital audience numbers, with 232.7 million views, 4.1 million followers across social media platforms, 12.6 million website accesses, and 8.2 million website users. The channel's YouTube channel has 794,000 subscribers and over 28,000 videos as of April 2025. The channel also operates a dedicated livestock channel called Canal do Criador, launched in 2020, and a content production company called DNA Content, which provides multiplatform solutions for clients across various sectors.

Canal Rural strives to be the leading communication platform for Brazilian agribusiness, connecting people, developing the agricultural sector, and helping to transform the world. The mission of the channel is to give voice to those who sustain Brazil, providing information on everything from weather forecasts and market analysis to disease prevention and sustainable practices, helping producers make informed decisions and advocating for the agricultural sector. Thanks to modern digital platforms and satellite technology, Canal Rural provides the opportunity to watch its programming across Brazil and internationally, ensuring that rural producers and agribusiness professionals can access its content wherever they are.

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