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Rede Massa is a Brazilian regional television network serving as the affiliate of the Sistema Brasileiro de Televisão (SBT) for the entire state of Paraná . The primary language of broadcasting is Portuguese. The network was founded on March 17, 2008, by businessman and television presenter Carlos Roberto Massa, known as Ratinho, following his acquisition of the SBT-affiliated stations previously owned by the Grupo Paulo Pimentel . The network is owned by the Grupo Massa and is headquartered in Curitiba, the capital of Paraná. Its president is Gabriel Massa, and the network’s slogan is "Faz a diferença!" (Makes the difference) . The Rede Massa brand is so closely associated with the national SBT network in the state that the campaign "SBT é Massa Demais" was created, reinforcing the idea that "a Rede Massa é o SBT no estado" (Rede Massa is SBT in the state) .

Rede Massa operates a network of five owned-and-operated stations across Paraná, ensuring regional coverage and local content production. These stations are TV Iguaçu (Curitiba), TV Tibagi (Maringá and Apucarana), TV Cidade (Londrina), TV Naipi (Foz do Iguaçu), and TV Guará (Ponta Grossa and Francisco Beltrão) . The network produces over six thousand hours of regional content annually, reaching more than 379 million viewers . It has won several journalism awards, including the Prêmio Ibá de Jornalismo and the Prêmio Ocepar de Jornalismo, and has been recognized in "Top of Mind" brand surveys in cities like Londrina, Arapongas, and Apucarana .

On air, Rede Massa broadcasts the full national programming of the SBT network, which includes nationally known entertainment shows, reality programs, and Mexican telenovelas . In addition to the national feed, the network produces a variety of local programs focused on regional news, agribusiness, and community affairs. Key programs on the network include:

- Tribuna da Massa: A flagship regional news program airing at midday, with editions produced for different cities. In Maringá, it has been presented by Bruno Peruka, a journalist with national experience who was hired in 2023 . In August 2012, TV Guará in Ponta Grossa launched its own edition of the program covering the region's breaking news. Eduardo Santos presents Maringá Urgente, a program focused on local police news .

- Tá Na Hora Paraná: A regional news program that airs at 6:30 PM, following the national Tá Na Hora broadcast. It is presented by Douglas Bandeira and Giselle Camargo . The program has been noted for its innovative and light-hearted communication style.

- Negócios da Terra: A program dedicated to agribusiness news, presented by Sandro Ivanowski. It is produced by Rede Massa Maringá and airs on Saturday mornings at 8:30 AM, covering important information from the agricultural sector of Paraná .

- SBT Agro: This national program is produced entirely by the Rede Massa journalism team in partnership with SBT. Presented by Sandro Ivanowski, it airs on Sunday mornings and covers agribusiness news for the entire country .

- Salada Mista: An entertainment program featuring Ender Love as one of its presenters .

Other programs in the network’s history have included Jornal da Massa and Cadeia Nacional, both presented by Ratinho earlier in his career .

Rede Massa is available throughout the state of Paraná via digital terrestrial television on its five owned stations and their respective repeater networks. The network broadcasts in 1080i high definition (HDTV) . In 2026, the network modernized its operations by deploying a Net Insight Nimbra 400 platform, which interconnects its five affiliates using the public internet. This allows for centralized operations and reduces dependence on satellite transmission . The network’s signal also reaches parts of northeastern Argentina and eastern Paraguay .

Rede Massa strives to be the leading regional communication group in Paraná, providing a mix of high-quality national entertainment and locally relevant journalism, agriculture news, and community-focused content. The mission of the channel is to keep citizens informed about events that affect their daily lives across the state, while maintaining a strong connection with the local audience through its motto of making a difference in the community . Thanks to its modern distribution network, Rede Massa provides the opportunity to watch its programming across the entire state of Paraná, ensuring that viewers are connected to both the national SBT brand and their local communities wherever they are.

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