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Augsburg TV, also known as a.tv, is a German regional television channel operating in the local news and lifestyle format. The primary language of broadcasting is German. The channel was founded on March 16, 1994 under the name TV Augsburg and was later rebranded to a.tv | fernsehen für augsburg und schwaben. The channel is based in the Medienzentrum Augsburg at Curt-Frenzel-Straße 4, in Augsburg, Bavaria, Germany. The channel is owned by a consortium consisting of the rt1.media group GmbH with 50.1 percent, the Mediengruppe Sankt Ulrich Verlag with 37.3 percent, and the Studio Gong GmbH & Co. Studiobetriebs KG with 12.6 percent. The managing directors are Bernhard Hock and Johann Buchart. The channel is part of the Mediengruppe Pressedruck, which also publishes the Augsburger Allgemeine newspaper. In March 2024, Augsburg TV celebrated its 30th anniversary of broadcasting.

On air, Augsburg TV features a mix of local news bulletins, talk shows, cultural magazines, sports coverage, and lifestyle programs. The flagship program is a.tv Aktuell, a half-hour news magazine that airs Monday through Friday at 6:00 pm, covering daily events in the city of Augsburg and the surrounding districts of Augsburg, Günzburg, Aichach-Friedberg, Donau-Ries, and Dillingen. The program includes weather forecasts and is available in the channel's Mediathek from 6:30 pm. Another key program is Zwischen Alpen und Donau, a magazine featuring news and stories from the Swabia region, airing on Saturdays at 7:00 pm, 9:00 pm, and 11:00 pm. The channel also produces a daily half-hour newscast on the same satellite transponder as Allgäu TV and Regio TV from Neu-Ulm, with the joint news magazine airing daily at 7:00 pm.

Beyond news coverage, Augsburg TV produces a variety of specialized programs that celebrate the culture, traditions, and daily life of the Augsburg and Swabia region. The channel airs Zeit zur Reden, a talk program analyzing local political issues such as municipal elections and their outcomes. Die Gartenfreunde is a DIY program that shows viewers how to create crafts and mobiles using natural materials found in gardens. The channel also broadcasts health programs such as Am Puls, which covers topics like survivorship programs for cancer patients, and environmental programs like Umweltwoche, featuring schoolchildren demonstrating environmental action. The Segmüller Kochclub is a cooking show featuring local chefs preparing regional cuisine. Additionally, the channel airs content from the Augsburger Allgemeine newspaper, including political analysis and interviews with local figures.

Augsburg TV is available throughout the Augsburg region and much of Swabia via cable networks, satellite television, IPTV, and digital streaming platforms. The channel broadcasts in high definition on the Astra satellite system at 19.2 degrees east on transponder 23, frequency 11552 MHz horizontal. Cable viewers can find a.tv HD by searching their channel list or performing an automatic channel scan. The channel is also available on Magenta TV from Deutsche Telekom and on the Lokal-TV-Portal HD, which can be accessed via satellite or DVB-T2 on internet-connected televisions. Viewers can watch online the live broadcast of Augsburg TV through the official a.tv website and the free a.tv mobile application, available for download from app stores. Online television of Augsburg TV also includes a Mediathek with on-demand access to all news segments and programs. The channel also has a presence on social media platforms such as Instagram and Facebook, where it shares retro clips and program highlights.

Augsburg TV strives to be the primary source of local news and information for the Augsburg community and the broader Swabia region of Bavaria. The mission of the channel is to report on events that happen in front of viewers' doorsteps, to reflect the entire social life of the transmission area, and to complement the range of national and statewide television services. The channel positions itself as an identity-forming medium for the region, offering a unique program environment for local and regional advertising partners and sponsors. The channel operates with a team of eight moderators and numerous camera crews and editors who cover the region daily. Thanks to modern digital platforms, Augsburg TV provides the opportunity to watch online the live broadcast on any device - from smartphones to Smart TVs - ensuring that residents of Augsburg and Swabia, as well as former residents living elsewhere in Germany or abroad, can stay connected to their home region wherever they are.

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