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Radio 3i is a Swiss private radio station operating in the adult contemporary music and information format. The primary language of broadcasting is Italian. The station was launched on March 21, 1987, and is based in Melide, Canton Ticino, Switzerland. The name 3i represents the three pillars of its programming: information, entertainment, and listener integration. Since 2007, the station has been part of the TeleTicino group, which belongs to the mediaTI holding company, now part of the Gruppo Corriere del Ticino.

On air, Radio 3i features a mix of popular music primarily from the 1980s, 1990s, and 2000s, including pop, rock, and dance genres. The daily schedule includes a variety of programs such as the morning show Il Club delle 5, Radiosveglia, Lolly Day, The Venturas, Tandem, Patty & Grant, and Disera Dinotte. The station is known for holding the Guinness World Record for the longest radio broadcast with the program I Blues Brothers, hosted by speakers Michael Casanova and Maxi B. The station also provides news updates, sports coverage, and entertainment segments.

Radio 3i is available throughout Canton Ticino via FM frequencies, including 106.8 FM in Lugano, as well as via DAB+ digital radio and cable networks. The station can also be listened to online via live streaming through its official website and mobile app, which features a replay function for favorite shows and the ability to view the current music playlist. The station has been recognized as one of the best Swiss public and private radios of the year 2009 at the Swiss Radio Day.

Radio 3i strives to be the leading commercial radio station in Italian-speaking Switzerland, serving as a constant companion to its listeners. The mission of the station is to provide quality entertainment, accurate information, and engaging content that appeals to a wide audience, connecting the Swiss Italian community and reaching listeners across the border in the Italian provinces of Como and Varese as well.

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