NBC Sports NOW live stream

NBC Sports NOW online television

NBC Sports NOW is a free 24/7 streaming television channel owned by NBC Sports, a division of NBCUniversal (Comcast), with its headquarters at 30 Rockefeller Plaza in New York City, United States . The channel was rebranded from the NBC Sports FAST Channel to NBC Sports NOW on January 8, 2025, as part of NBCUniversal's strategic expansion into the free ad-supported streaming television (FAST) market . NBC Sports NOW is a digital-only channel designed specifically for streaming platforms, not a traditional broadcast or cable television network, and its programming is available at no cost to viewers, supported by commercial advertising breaks throughout its broadcast day . The channel was launched to provide sports fans with continuous access to popular sports-talk radio shows adapted for television, live sporting events, highlight packages, and themed content marathons, operating 24 hours per day, seven days per week . NBC Sports NOW is part of NBCUniversal's broader strategy to compete in the FAST market alongside other major networks' free streaming channels, including CBS Sports HQ, Fox Sports FAST channels, and ESPN's streaming offerings, recognizing the growing consumer preference for free, ad-supported streaming television as an alternative to traditional cable and subscription-based streaming services .

The programming schedule allows viewers to watch live channel coverage of a robust daily lineup of sports-talk shows featuring some of the most prominent personalities in sports media, broadcast live from NBC Sports' studios in Stamford, Connecticut, and other production facilities . The weekday schedule (all times Eastern Time) begins at 7:00 AM with PFT Live hosted by Mike Florio, the founder of ProFootballTalk and NBC Sports'; lead NFL analyst, covering the latest news, rumors, and analysis from around the National Football League . At 9:00 AM, The Dan Patrick Show airs, hosted by legendary sportscaster Dan Patrick, featuring interviews with athletes, celebrities, and journalists, along with Patrick's signature wit and commentary on the biggest stories in sports . From 12:00 PM to 3:00 PM, the channel airs The Dan Le Batard Show with Stugotz, hosted by Dan Le Batard and Jon “Stugotz” Weiner, offering a unique, irreverent take on sports, culture, and society, blending serious journalism with comedy and self-deprecating humor . At 3:00 PM, Fantasy Football Happy Hour with Matthew Berry airs, hosted by Matthew Berry, NBC Sports' fantasy football expert, providing analysis, player rankings, start/sit advice, and waiver wire recommendations for fantasy football enthusiasts, airing year-round with expanded coverage during the NFL season . Between 4:00 PM and 6:00 PM, the channel airs an encore presentation of PFT Live, offering viewers a second chance to catch Mike Florio's analysis from earlier in the day . At 6:00 PM, You Better You Bet airs, hosted by Nick Kostos and Femi Abebefe, a sports betting and gambling entertainment show providing odds analysis, picks, and predictions for upcoming games across the NFL, NBA, MLB, NHL, college sports, and other events, produced in partnership with BetQL Network . At 7:00 PM, Chris Simms Unbuttoned airs on Mondays, Thursdays, and Fridays, hosted by Chris Simms, former NFL quarterback and current NBC Sports football analyst, offering unfiltered opinions on quarterback play, NFL strategy, and league-wide trends, while on Wednesdays at 7:00 PM, the channel airs FNIA Podcast, the audio edition of Football Night in America converted into a video format for television .

The channel's sports-talk programming is supplemented by extensive live sports coverage and highlight packages. NBC Sports NOW has broadcast live events including U.S. Olympic Team Trials (table tennis), the 2024 BMX Racing World Championships, and the Dakar Rally 2025, which featured 807 competitors racing cars, motorcycles, trucks, and quads across 7,700 kilometers of Saudi Arabian terrain, with nightly one-hour specials airing at 8:00 PM ET . The channel has also provided live coverage of the full season of the USL Super League, a new Division One professional women's soccer league that began play in the United States in 2024 . College basketball coverage on NBC Sports NOW has included all six matchups of the inaugural Women's Basketball Coaches Association Showcase and the NABC Hall of Fame Classic men's college basketball game between Wichita State and St. Louis . The channel also features the NBC Sports Highlights Factory, a multi-hour daily block of highlight packages from across NBC Sports' vast sports rights portfolio, including the English Premier League (soccer), Big Ten Conference football and basketball, the NBA, Notre Dame Football, golf (including the Ryder Cup and The Open Championship), the Olympic Games, and more . Additionally, the channel airs themed content marathons featuring full event replays and highlight compilations from major events such as the National Dog Show, rugby competitions, SuperMotocross racing, professional darts, and other sports properties . The channel offers NBA on NBC Highlights Factory, Big Ten Football Highlights, and Rushing the Field programming during nights and weekends, providing continuous access to highlights from these major sports properties .

For audiences seeking a reliable live stream of free sports talk and live sports programming, NBC Sports NOW is not a traditional broadcast television station with over-the-air, cable, or satellite distribution. Instead, the channel is accessible as tv online exclusively through multiple free streaming platforms across the United States. The channel is available on Peacock, NBCUniversal's streaming service, accessible to both free tier users (with advertising) and premium subscribers . NBC Sports NOW is also available on the NBC Sports mobile application for iOS (iPhone/iPad), Android mobile and tablet devices, and Amazon Fire tablets, which can be downloaded from the Apple App Store, Google Play Store, and Amazon Appstore respectively . The channel is distributed on all major FAST channel distributors, including The Roku Channel (available on Roku streaming players and Roku TVs), Pluto TV (Paramount's free streaming service), Samsung TV Plus (pre-installed on Samsung smart TVs and mobile devices), Amazon Fire TV (Fire TV Stick, Fire TV Edition smart TVs, and Fire tablets), Xumo Play (Comcast's free streaming service), Crackle (Chicken Soup for the Soul Entertainment's free streaming service), Fubo TV's free tier (Fubo Free), Sling Freestream (Sling TV's free ad-supported tier), and Amazon Prime Video (accessible to all Amazon customers in the U.S. at no additional cost) .

The channel is also available via Comcast Xfinity Stream, allowing Xfinity internet and cable customers to stream NBC Sports NOW on their connected devices through the Xfinity Stream app and web portal . On connected TV devices, NBC Sports NOW can be accessed through the NBC Sports app on Roku, Amazon Fire TV, Android TV / Google TV, Apple TV, Samsung Smart TVs, Vizio Smart TVs, Xbox gaming consoles, and xClass TVs, with the app available for download from each platform's respective app store . Viewers can also watch NBC Sports NOW on web browsers by visiting the NBC Sports website at nbcsports.com/now, which provides a live video stream of the channel accessible on desktop and laptop computers without requiring a subscription, login, or credit card . The channel can be accessed on smartphones, tablets, and other mobile devices through the NBC Sports mobile application, which offers live streaming of the channel along with additional features such as push notifications for breaking sports news, highlights, and live event reminders .

To access NBC Sports NOW, viewers simply need to download the NBC Sports app on their preferred device or navigate to the NBC Sports website, select the "Live" option, and choose NBC Sports NOW from the channel guide. The channel is also available through the live TV guides of partner FAST platforms such as The Roku Channel, Pluto TV, Samsung TV Plus, and Xumo Play, where viewers can tune in just like traditional cable television but without any subscription fee . It is important to note that NBC Sports NOW is not a live stream of the main NBC broadcast network, nor is it a replacement for NBC Sports' cable channels (such as NBCSN, which ceased operations in 2021). To access the live stream of the main NBC broadcast network (including NBC Nightly News, Today Show, and NBC primetime programming), viewers must visit NBC.com/live and authenticate with their cable, satellite, or streaming TV provider credentials .

NBC Sports NOW represents NBC Sports' commitment to reaching younger, cord-cutting audiences who prefer streaming over traditional television, and the channel's free, ad-supported model ensures that sports fans can access high-quality sports talk and live event coverage regardless of their cable subscription status. NBC Sports NOW is led by NBC Sports executives including Rick Cordella (President, Programming, NBC Sports), Sam Flood (President, Production, NBC Sports), and Libby Geist (Head of Digital and Streaming, NBC Sports), who oversee the channel's programming strategy, production quality, and distribution partnerships . The channel's programming is produced by NBC Sports' production teams based at NBC Sports' headquarters in Stamford, Connecticut, as well as at 30 Rockefeller Plaza in New York City, and utilizes NBC Sports' extensive library of sports footage, live event production capabilities, and relationships with top sports media personalities to deliver a compelling, 24/7 streaming experience for sports fans . As of 2026, NBC Sports NOW continues to expand its programming lineup and distribution partnerships, with plans to add additional live sports events, new original programming, and enhanced interactive features to serve the growing audience of streaming sports fans across the United States and internationally .

NBC Sports NOW Watch Live Channel