Liv live stream

Liv online television

Liv is a Finnish free-to-air television channel operating in the lifestyle entertainment format, targeting primarily female viewers . The primary language of broadcasting is Finnish. The channel was launched on February 14, 2009, as the first dedicated lifestyle channel for women in Finland . Liv is owned and operated by Nelonen Media, a division of Sanoma Media Finland, which is part of the Sanoma Corporation . The channel is headquartered in Helsinki, Finland. Liv broadcasts nationwide in high definition (HD), reaching approximately 1.6 million viewers weekly . The channel's audience is 73 percent female, with the core demographic being women aged 25 and older . Its slogan is "Silminnähden hurmaava" and the channel positions itself as the largest entertainment channel for women in Finland .

On air, Liv features a balanced mix of Finnish reality shows, international drama series, films, and documentaries centered on themes such as home, relationships, personal well-being, beauty, cooking, interior design, and trends . The programming is divided into four core categories: home, relationships, self (me), and trends . The channel distinguishes itself by focusing on emotional, witty, and stylish entertainment rather than scripted dramas, movies, or comedies .

Key Finnish original and localized programs include Arvostele Mun Illallinen Suomessa, the Finnish adaptation of the British series Come Dine With Me, which has been a staple on Liv since its debut in October 2011 and has run for more than 10 seasons . Huvila & Huussi is a popular reality series focusing on home renovation and lifestyle . The Voice of Finland, the Finnish version of the international singing competition, airs on the channel as well as its parent channel Nelonen . Farmi Suomi is the Finnish version of the reality competition series The Farm .

Äitien sota (Mother’s War) is an original Finnish reality competition where three mothers swap homes and roles for a week, evaluating each other’s parenting styles and household management . Suomen täydelliset venäläisnaiset (Finland’s Perfect Russian Women) is an original documentary series following Russian immigrant women as they navigate careers, relationships, and daily life in Finland . Petolliset is the Finnish version of the psychological reality competition The Traitors . Kapen keittiökaappaus and Isänmaan Toivot are also part of the channel's current lineup .

International programming includes the long-running talk show The Ellen DeGeneres Show, which has been part of Liv's lineup since the channel's launch in 2009 . The channel also airs reruns of the classic Finnish comedy series Kumman kaa, which originally aired on Nelonen from 2003 to 2005 . On Tuesday evenings, Liv broadcasts light film entertainment, with the first Liv film premiere being the Finnish film Sooloilua .

Liv is available throughout Finland on channel 8 across all major platforms. On the Digita terrestrial network, the channel broadcasts on channel 8 in high definition . On cable networks, the channel is available on DNA (channel 8 HD), Elisa (channel 8 HD), and Telia (channel 8 HD) . On satellite, the channel is available on Allente (channel 8 HD) . As of June 30, 2025, Finland completed its transition to HD broadcasting, and Liv has broadcast exclusively in high definition since that date . Viewers can watch online the live broadcast of Liv through the Ruutu streaming platform, which offers live streaming and catch-up services for all Nelonen Media channels .

Liv is a commercial channel primarily supported by advertising revenue, leveraging its targeted appeal to women to attract brands in the lifestyle, beauty, and entertainment sectors . In 2024, the channel held a 1.7 percent audience share according to Finnpanel data . The channel has consistently maintained a solid market position among commercial channels targeting women since its launch in 2009. As part of the Nelonen Media family, Liv shares a media portfolio with sister channels including Nelonen, Jim, Hero, Nelonen Nappula, Nelonen Prime, and Nelonen Maailma . Liv also operates as a multimedia lifestyle brand in cooperation with Ilta-Sanomat and other Sanoma units, extending its content across print, web, and radio platforms .

Liv strives to be the leading lifestyle and entertainment destination for women in Finland, offering viewers a diverse mix of Finnish reality shows, engaging international series, and inspiring documentary content. The mission of the channel is to provide entertainment, emotions, wit, and style as a framework for engaging content that resonates with women’s daily lives and interests. Thanks to its wide distribution across terrestrial, cable, satellite, and digital streaming platforms, Liv provides the opportunity to watch its programming on any device, ensuring that its lifestyle content reaches audiences throughout Finland and the global Finnish diaspora wherever they are.

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