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Jim is a Finnish free-to-air television channel operating in the general entertainment format. The primary language of broadcasting is Finnish. The channel was launched on February 26, 2007, replacing the previous channel Nelonen Plus . Jim is owned by Nelonen Media, which is part of Sanoma Media Finland . The channel’s name is an abbreviation for Jotain ihan muuta, which translates to Something completely different in English . The channel’s current slogan is Onneksi on tänään (Fortunately it’s today), with previous slogans including Onneksi on taas viikonpäivä (Fortunately it’s the weekday again), Vaihda vapaalle (Switch to free time), and Omaa aikaa (Own time) . According to Finnpanel audience data from 2024, the channel held a 2.2 percent audience share . Jim broadcasts in high definition (HD) and is available nationwide .

On air, Jim positions itself as a channel focused on travel, food, nature, hobbies, documentaries, and automotive programming . The channel does not broadcast news, sports (except occasional live volleyball), or movies . Originally, the channel was targeted at a male audience, with a focus on do-it-yourself programs, home improvement, and automotive shows . Over time, the programming has expanded to include a broader range of lifestyle content, though action series and automotive programming remain staples.

Key Finnish-language programs on Jim include the popular reality series Suomen huutokauppakeisari (Finland’s Auction Emperor), featuring auctioneers Miska Haakana and Alisa Aarniomäki . Rikkaat ja rahattomat (The Rich and the Penniless) is a Finnish reality series where people from different economic backgrounds exchange lives for a week . Jaksa paremmin (Feel Better) is a Finnish lifestyle program focusing on well-being and sustainable living . Burgerimiehet Välimerellä (Burger Men in the Mediterranean) follows chefs Akseli and Ossi as they travel through Italy and Greece searching for burger inspiration . Roni Back: Suomen Suurinta Piilosta (Finland’s Greatest Hide and Seek) is a youth program where online personalities are hunted by comedian Roni Back . The classic Finnish comedy Kummeli esittää: Kontio & Parmas also airs on the channel .

International programming includes automotive shows such as Fifth Gear and Wheeler Dealers, the documentary series Life After People, the action-comedy game show Takeshi’s Castle, and the reality series Bondi Rescue . The channel also airs the British satire series Penn & Teller: Bullshit! . Additional international series documented on the schedule include Kanadan rajalla (Border Security: Canada’s Front Line), Panttilainaamo (Pawn Stars), Petolliset UK (The Traitors UK), Alaskan jäälentokenttä (Ice Airport Alaska), and Muinaiset avaruusoliot (Ancient Aliens) . The channel also broadcasts feature films, such as Mission: Impossible 2, under the Vaarallinen tehtävä (Mission: Impossible) branding .

Jim is available throughout Finland on channel 9 across all major platforms. On the Digita terrestrial network, the channel broadcasts on channel 9 in HD . On cable and IPTV networks, the channel is available on DNA (channel 9 HD), Elisa (channel 9 HD), and Telia (channel 9 HD) . The channel is also available via satellite on Allente (channel 9 HD) . On the Anvia cable network, the channel is found on channel 11 . As of June 30, 2025, Finland completed its transition to HD broadcasting, and Jim now broadcasts exclusively in high definition .

Jim is a commercial channel and does not carry paid programming . The channel’s programming is aimed at adults seeking leisure-time content, with a focus on hobbies, travel, and lifestyle. As part of the Nelonen Media group, Jim shares a media portfolio with sister channels including Nelonen, Liv, Hero, and Nelonen Nappula .

Jim strives to provide viewers with a relaxed, enjoyable television experience centered on free time and leisure activities. The mission of the channel is to offer content that helps viewers unwind, explore hobbies, and discover new interests through engaging documentary-style programming and reality series.

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