KaufBei TV live stream

KaufBei TV online television

Kaufbei TV is a German television channel operating in the teleshopping and live commerce format. The primary languages of broadcasting are Russian and German. The channel is based in Germany and targets the Russian-speaking diaspora living in Germany and across Europe, including audiences who previously resided in the former Soviet Union and the Russian Federation . Kaufbei TV was launched in 2019 and has positioned itself as a multimedia platform that combines a 24-hour television channel with an integrated online marketplace . The channel's satellite broadcast on Astra 19.2 degrees east was discontinued in October 2022, and since then the channel has shifted its focus to digital distribution and online commerce .

On air, Kaufbei TV features live teleshopping demonstrations where presenters showcase a wide range of products across multiple categories. The channel's product assortment includes household goods, kitchen appliances, home furnishings, electronics, jewelry, fitness equipment, beauty products, and lifestyle items . The channel is known for presenting innovative and trend products from around the world, often with detailed video presentations that demonstrate product features and usage . The online shop associated with the channel offers more than 5,000 items, including exclusive Russian products that are otherwise difficult to find in Germany, such as Grills, multicookers, TV receivers, and other household appliances . The channel also emphasizes seasonal deals and special promotion offers throughout the year .

Kaufbei TV differentiates itself through its bilingual approach and its focus on the Russian-speaking community in Europe. The channel's programming is presented in both Russian and German, making it accessible to first-generation immigrants and their descendants who have settled in Germany, Austria, Switzerland, and other European countries . The channel's tagline positions it as a Teleshopping Sender and Online Shop of the new generation, combining traditional television shopping with modern e-commerce functionality . Customers can place orders through the channel's call center, which offers multilingual support, or directly through the online shop at kaufbei.tv. The channel emphasizes quality control, with all products carrying manufacturer warranties and a low return rate due to verified quality standards .

Since the discontinuation of satellite broadcasting in October 2022, Kaufbei TV has adapted its distribution strategy to focus on digital platforms and online streaming . Viewers can watch online the live broadcast of Kaufbei TV through the official Kaufbei TV website and the channel's mobile application. Online television of Kaufbei TV is also accessible via various streaming platforms and IPTV services. The channel's online shop handles fulfillment through reputable parcel services within Germany and across Europe, ensuring fast delivery of orders. The channel also runs an affiliate marketing program, allowing partners to earn commissions by promoting Kaufbei TV products through their own websites and digital channels .

Kaufbei TV strives to serve the Russian-speaking community in Europe by providing a convenient shopping experience in their native language, offering products that are familiar and relevant to their cultural background, while also introducing innovative international products. The mission of the channel is to bring together modern teleshopping and e-commerce, creating a seamless shopping experience that saves customers time and effort compared to traditional retail shopping. The channel positions itself as a trusted partner for the diaspora community, offering verified quality products, reliable customer service, and fast delivery across Europe. Thanks to modern digital platforms, Kaufbei TV provides the opportunity to watch online the live broadcast on any device - from smartphones to Smart TVs - ensuring that Russian-speaking audiences across Germany, Austria, Switzerland, and the rest of Europe can access its teleshopping programming and shop conveniently wherever they are.

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