HSE live stream

HSE online television

HSE (Home Shopping Europe) is a German television channel operating in the teleshopping and live commerce format. The primary language of broadcasting is German. The channel was founded on October 16, 1995, under the name HOT, making it the first teleshopping channel in Germany. Today, the channel is known as HSE and is headquartered in Ismaning, Bavaria, near Munich. The company has been majority-owned by the investment firm Providence Equity Partners since 2012. HSE reaches approximately 46 million households in the DACH region (Germany, Austria, Switzerland) through its three television channels and serves about 1.3 million active customers. In the financial year 2023, the company generated revenue of 624 million euros in the DACH region.

On air, HSE features continuous live shopping broadcasts where presenters demonstrate and sell a wide range of products across various categories. The channel's product range includes fashion, jewelry, beauty products, wellness items, household goods, and home and living products. Each broadcast features hosts who explain product features, demonstrate usage, and offer special pricing and payment options. The programming consists primarily of Verkaufsshow (sales shows) that air throughout the day and evening. Regular presenters on the channel include Marlen Sagerer, André Würde, Sebastian Höffner, Diana Schell, Andrea Lamár, Astrid van der Staaij, and Vivien Konca. The channel also airs special programs such as the Münzengalerie Reppa, a show featuring rare collectible coins for passionate collectors.

HSE operates three television channels: the main HSE channel, HSE Extra, and HSE Trend. The main HSE channel broadcasts in high definition as HSE HD and is available via satellite on Astra 1KR at 19.2 degrees east. The channel's technical parameters include frequency 10773 MHz, horizontal polarization, symbol rate 22000, and FEC 3/4. HSE broadcasts in MPEG-4 format and is unencrypted and free-to-air, making it accessible to viewers with a standard satellite receiver pointed at the Astra satellite system. The channel is also available via cable networks, IPTV platforms such as Magenta TV, and digital streaming services.

Beyond its television presence, HSE has developed a strong digital commerce ecosystem. Customers can shop through the HSE online shop, the award-winning HSE mobile application, and via social commerce platforms. The company employs approximately 800 people directly, with an additional 1,800 external jobs at logistics, call center, and tech development partners. HSE has received multiple awards for its outstanding quality of service. The channel positions itself as a leader in live commerce in Europe, operating under the motto Here Shopping Entertains. The company has expanded its business network internationally, including the launch of HSE24 S.P.A in Italy in 2010.

HSE is available throughout Germany, Austria, and Switzerland via satellite, cable, and digital platforms. Viewers can watch online the live broadcast of HSE through the official HSE website and the HSE mobile application. Online television of HSE is also accessible on streaming platforms such as Zattoo, waipu.tv, and Joyn. The channel offers a 24-hour live stream, on-demand product videos, and the ability to purchase products directly through the website or app without calling a phone number. The channel also maintains a presence on social media platforms such as Facebook, Instagram, and YouTube, where it shares product highlights and exclusive online offers.

HSE strives to provide the most entertaining form of home shopping, offering customers a curated product range with high-quality standards. The mission of the channel is to create an engaging shopping experience where customers decide when and where they want to shop — whether through television, online, mobile app, or social media. The channel differentiates itself through live, interactive presentations that allow viewers to see products in action, ask questions, and make purchases in real time. Thanks to modern digital platforms, HSE provides the opportunity to watch online the live broadcast on any device — from smartphones to Smart TVs — ensuring that shoppers across Germany, Austria, Switzerland, and beyond can access its entertaining shopping experience wherever they are.

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