QVC Italia live stream

QVC Italia online television

QVC Italia is an Italian free-to-air television channel operating in the teleshopping format. The primary language of broadcasting is Italian. QVC (Quality, Value, Convenience) is an American multinational shopping channel founded in 1986. QVC Italia launched on October 15, 2002, on digital satellite television, and expanded to digital terrestrial television on November 1, 2004. The channel is part of the Qurate Retail Group, which also owns other shopping networks such as HSN and Zulily. QVC Italia is headquartered in Rome, Italy, with offices located at Viale dell’Esperanto, 71. The channel's Italian operations employ approximately 80 staff and reach 19 million Italian homes via digital terrestrial, satellite, cable, and IPTV.

On air, QVC Italia features live teleshopping presentations 24 hours a day, 7 days a week, with a team of presenters and experts showcasing products across multiple categories: beauty, fashion, jewelry, home, kitchen, electronics, garden, health and fitness, and crafts. The channel broadcasts 16 hours of live programming daily, with the remaining hours dedicated to repeats of popular shows. Viewers can purchase products by calling the toll-free number 800-977-217, via the official website qvc.it, or through the QVC Italia mobile app. The channel is known for its interactive format featuring live product demonstrations, customer call-ins, and limited-time offers. Key presenters on the channel include Claudia Vago, Emanuela Gatto, Federica de Denaro, Monica Pasquali, and Giorgio Del Bene, along with beauty expert Patrizia De Marchi, fashion stylist Simonetta Di Zanutto, and electronics expert Nicolò Rosario. The channel also features brand representatives from major companies such as Dyson, Philips, Samsung, and Garmin during live broadcasts. Popular product segments include Philips air fryers, Dyson vacuum cleaners, Garmin fitness watches, Samsung Galaxy smartphones and tablets, and skincare brands such as Elemis, Gatineau, and L'Occitane. The channel dedicates special programming to Italian-made products, including fashion from Tuscan leather artisans, Murano glass jewelry, and ceramic cookware from Umbrian craftsmen.

QVC Italia is available on digital terrestrial television on Logical Channel Number (LCN) 32 (HD) and also broadcasts on LCN 33 in the Lazio region (Monte Cavo). The channel is available on Sky Italia on channel 475 (HD), on Tivùsat on channel 22 (HD), and on satellite via Hot Bird 13F at 13.0 degrees east, where it is encrypted in High Definition. The channel is also carried on cable and IPTV platforms including Tiscali, Fastweb, and Vodafone TV. QVC Italia provides a 24/7 live stream on its official website, qvc.it, as well as on its mobile app, which is available for iOS and Android devices. Online television of QVC Italia is accessible on any device, ensuring that Italian shoppers can access its live shopping content wherever they are. The channel also maintains a significant presence on social media platforms including Facebook, Instagram, YouTube, and Pinterest, where it shares product highlights, behind-the-scenes content, and exclusive online-only offers.

QVC Italia also operates a second national channel, QVC+ (formerly QVC Extra), which launched in 2015 and broadcasts on LCN 37, focusing on home, garden, craft, and clearance items. In December 2024, QVC Italia moved its main channel from LCN 32 to LCN 33 and LCN 32 HD to LCN 32 beginning September 15, 2025. The channel reports that over 90 percent of its orders are shipped within 48 hours, with delivery to 100 percent of Italian addresses. The channel's e-commerce website qvc.it offers over 15,000 products at any given time, including exclusive items not available on television, such as luxury watches, high-end jewelry, and limited-edition collectibles. QVC Italia has been recognized for its customer service, winning the "Best Customer Experience" award at the 2024 Italian E-commerce Awards, and was named among the "Best Workplaces in Italy" by Great Place to Work in 2025. The channel's annual revenue exceeded 200 million euros in 2024, with steady growth year-over-year since its launch.

QVC Italia strives to be the leading home shopping destination in Italy, offering viewers a trusted, entertaining, and convenient way to shop for quality products from the comfort of home. The mission of the channel is to provide an interactive shopping experience that combines live entertainment, expert product knowledge, and exceptional customer service. Thanks to its wide distribution across terrestrial, satellite, cable, IPTV, and online streaming platforms, QVC Italia provides the opportunity to watch its live broadcasts on any device, ensuring that its shopping programming reaches audiences across Italy and the global Italian diaspora wherever they are.

QVC Italia Watch Live Channel