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ISTV is a Brazilian free-to-air television station focused on classic entertainment and nostalgic programming. The acronym stands for Ilha do Sol TV. The channel was founded in 2004 in Guarujá, São Paulo, initially as TV Ilha do Sol, and was renamed ISTV on March 25, 2019 . It is owned by Sistema On de Comunicações LTDA and led by CEO Claudio Fernando de Aguiar . The channel's slogan is "A TV dos clássicos" (The classics channel), reflecting its programming focus .

On air, ISTV features a schedule rich in nostalgic content, including classic films, retro series, and cartoons that appeal to family audiences . The station offers jornalismo (journalism), sports, live entertainment programs, and cultural content. Its programming is produced in partnership with Canal On Produções, focusing on local news and events from the cities where the channel is broadcast . The channel also promotes audience interactivity, as seen in campaigns like #ISTV4anos, where viewers submitted video messages that were aired during commercial breaks . The station broadcasts its signal from two digital studios on the coast of Guarujá .

ISTV is headquartered in Guarujá, São Paulo, and broadcasts on digital UHF channel 36 . Its terrestrial coverage includes the Baixada Santista, North Coast, Ribeira Valley, and Ribeirão Preto in São Paulo state, as well as Uberaba in Minas Gerais . The station reaches over 150 million Brazilian viewers via satellite, cable, and connected TV platforms such as Samsung TV Plus, LG, and Philips . The channel also offers a national satellite signal on Star One D2 (11740 H) in HD, which is available across Brazil and in 18 million homes throughout Latin America . Viewers can watch online the live broadcast of ISTV through its official mobile app, ISTV HD AO VIVO, available for Android and iOS devices, which provides a seamless streaming experience on smartphones, tablets, and computers .

ISTV strives to be a family-oriented channel that brings nostalgia to viewers through classic content, alongside delivering local news and information. The mission of the channel is to serve its community by prioritizing local stories, providing classic entertainment, and offering an interactive experience for its audience across Brazil and Latin America .

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