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Cubavisión is a Cuban free-to-air television channel operating as the flagship national network of the Cuban television system. The primary language of broadcasting is Spanish. The channel is owned and operated by the Cuban Institute of Radio and Television (ICRT), a state-run entity . Its headquarters are located in the historic Radiocentro building on Calle 23 in the El Vedado district of Havana, Cuba . Cubavisión descends from the original commercial station CMQ-TV, Canal 6, which was founded by Goar Mestre and began its regular transmissions on March 11, 1951 . Following the Cuban Revolution, the station was nationalized and eventually rebranded as the national public channel, adopting the name Cubavisión on November 4, 1989 . Its slogan is "El canal de todos" (The channel of everyone) .

On air, Cubavisión broadcasts a robust daily schedule, largely standardized from Monday to Friday, with 24-hour programming . The day typically begins around 5:30 AM with educational or children's content . The morning hours include the weekday news program Noticias.cu followed by Cubavisión Deportes, transitioning into the comprehensive information magazine Revista Buenos Días . Around 12:00 PM, the cultural magazine Al mediodía en TV is often broadcast, focusing on national and international artistic news, hosted by Marino Luzardo . The lunchtime schedule includes the hour-long Cubanoticias (also referred to as Noticiero del mediodía), a staple newscast covering national and international headlines .

Afternoon programming normally includes a film or space for the hearing impaired, followed by a children's block of cartoons at 4:00 PM . The evening schedule is anchored by the daily current affairs debate program Mesa Redonda, which airs at 6:30 PM and analyzes specific topics of national or international relevance . This is followed by the flagship evening edition of Cubanoticias at 8:00 PM, which continues to be one of the most-watched news broadcasts .

Prime-time slots are filled with a variety of general entertainment, including music programs like Fuera de Rosca (focusing on popular genres) , humorous series, talk shows such as Vitrales and Entrevista , and the renowned Telenovela (soap opera) slot. In 2025, to cut costs, the channel reduced its broadcast of popular international telenovelas to only three times a week (Tuesdays, Thursdays, and Saturdays) . The cultural magazine 75 Grados Oeste, broadcast on Sundays, and the panel show Bola Viva, covering baseball discussions, are among the most followed programs on the network . The schedule also includes international films, documentaries, and the late edition of the news .

Cubavisión is available throughout Cuba via Digital Terrestrial Television (TDT) on standard definition and high definition channels. Since 2022, the HD version has broadcast the same programming as the standard feed 24 hours a day . A separate cable and satellite version, Cubavisión Internacional, is distributed globally onto five continents, reaching more than 80 million households across 57 countries . This international version, which celebrated 40 years of broadcasting in 2026, focuses primarily on informative content (approximately 70% of the schedule) .

Cubavisión strives to be the main source of information, education, and entertainment for the Cuban people, reflecting the revolutionary values and cultural identity of the nation. The mission of the channel is to produce a varied and dynamic schedule that keeps the population informed about national events through its news programs, while also promoting Cuban music, art, and sports. Thanks to modern digital broadcasting, Cubavisión provides the opportunity to watch its programming in high definition across the national territory, ensuring that all citizens can access its generalist output wherever they are .

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