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123live is a German television channel operating in the teleshopping and live-shopping format. The primary language of broadcasting is German. The company was founded in 2004, and its headquarters are located in Grünwald, near Munich. At the end of 2024, the channel underwent a rebranding, changing its name to 123.live, which reflects the transition from classic television to a multimedia platform with an emphasis on interactive real-time sales.

On air, 123live features live broadcasts where presenters showcase a wide range of products, including fashion clothing and accessories, home goods, electronics, and cosmetics. The key feature of the channel is interactivity: viewers can participate in real-time auctions, ask questions to the presenters, and instantly place orders through the website or mobile application. In addition to the main 123.tv channel, the company is developing digital directions such as 123.livestyle and 123.secretsale, which offer thematic content and exclusive offers.

In April 2025, 123live made a strategic decision to abandon traditional broadcasting and focus entirely on digital platforms and online television. Viewers can watch online the live broadcast of 123live through the official website and mobile app. Online television of 123live is available on any device, from smartphones to Smart TVs, allowing shopping from anywhere in the world. The channel continues to evolve, adapting to the habits of modern audiences who prefer interactive and mobile shopping over passive TV viewing.

123live strives to be not just a sales channel, but an entertainment platform where shopping becomes an engaging experience. The mission of the channel is to combine quality products, professional presenters, and modern technology, creating a new generation of home shopping. Thanks to its focus on digital transformation, 123live provides the opportunity to watch online live broadcasts at any time, remaining one of the leaders in the live-commerce segment in Germany.

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