The Cowboy Channel
United States
The Cowboy Channel airs programming centered on rodeo, western lifestyle, and rural culture across the United States. Its schedule includes live coverage of Professional Rodeo Cowboys Association events, bull riding competitions, and equestrian sports. Documentary segments often examine ranching traditions, horse training methods, and the history of cattle drives. Music programming features country and western artists, while some time slots are given to western-themed movies and series. News segments cover agricultural policy, livestock markets, and rodeo standings. The channel also broadcasts church services and faith-based content tied to rural communities.
Viewers can access the channel through cable and satellite providers in the United States. A direct-to-consumer streaming service offers live feeds and on-demand replays of rodeo events and select shows. TV guide listings for the channel are published by local providers and updated weekly. The streaming platform is available on mobile devices and connected TV platforms without requiring a cable subscription.
Previous
23:30–00:30
Inside ProRodeo
Now
00:30–01:30
Live: Western Sports Roundup
16m left
Next
01:30–02:30
Live: ProRodeo Countdown
Schedule
LIVE 00:30 - 01:30
Live: Western Sports Roundup
Series, Rodeo
Keeping the viewer up-to-date with the news and in-depth analysis of barrel racing, cutting, reining, team roping and more; along with complete previews of the national events.
01:30 - 02:30
Live: ProRodeo Countdown
The Governor's Cup: Performance 1
Series
Setting the stage for Performance 1 of the Governor's Cup, ProRodeo Countdown delivers expert analysis, behind-the-scenes access, athlete interviews, and event previews that you need to be rodeo ready.
02:30 - 05:30
Live: Cinch Playoffs: The Governor's Cup
Performance 1
Series
Performance 1 in Sioux Falls, South Dakota. As the rodeo season nears its final days, the world-standing bubble watch is under the microscope as The Governor's Cup will be crucial in determining which athletes make it to the NFR.
05:30 - 06:00
Live: ProRodeo Final
The Governor's Cup: Performance 1
Series, Rodeo
Wrapping up all the storylines as we head toward the end of the regular season, ProRodeo Final takes you behind-the-scenes with expert analysis, athlete interviews and brings you up to speed on how the action in the arena impacted all the standings.
06:00 - 09:00
Cinch Playoffs: The Governor's Cup
Performance 1
Series
Performance 1 in Sioux Falls, South Dakota. As the rodeo season nears its final days, the world-standing bubble watch is under the microscope as The Governor's Cup will be crucial in determining which athletes make it to the NFR.
09:00 - 10:00
Western Sports Roundup
Series, Rodeo
Keeping the viewer up-to-date with the news and in-depth analysis of barrel racing, cutting, reining, team roping and more; along with complete previews of the national events.
10:00 - 11:00
Inside ProRodeo
Series
Bringing you inside the arena for the biggest stories in rodeo-from the top athletes to the biggest stock, delivering an inside look at it all.
11:00 - 11:30
Building Spain
Storms Heading This Way
Series
After a challenging Friday night, weather looms as we head into a weekend of chuckwagon racing.
11:30 - 12:00
The Great Wagon Race
A Classic Showdown
Series, Horse racing, Rodeo
Familiar faces return as Aundrea Fralicx rises to the final heat and Ben Hartwick chases a three-peat in the fiercely competitive Classic division.
12:00 - 12:30
Farms of America
Rendleman Orchards
Series, Documentary
At Rendleman Orchards, tradition and innovation help a family orchard adapt and grow for the future.
12:30 - 13:00
Farms of America
Brodis Wild Blueberries
Series, Documentary
Four generations work side by side at Brodis Wild Blueberries, balancing tradition, innovation, and family legacy.
13:00 - 13:30
The Luke Branquinho Show
Richmond Champion
Series, Talk, Outdoors, Rodeo
Luke and friends discuss the Western way of life; they talk about everything Western, including gas prices, injuries, ranching, livestock, family and, of course, rodeo.
13:30 - 14:00
Nopalea
Series, News
The incredible true story of one man's journey into the Sonoran Desert to learn the healing secrets of the nopal cactus from an indigenous tribe, leading to the creation of Nopalea.
14:00 - 14:30
Revenue Frontier Rare Collectibles
14:30 - 15:00
Cinch High School Rodeo Tour
2026 National High School Finals Rodeo - Part 2
Series, Rodeo
Saddle Bronc and Bareback from the Sandhill Global Event Center in Lincoln, NE.
15:00 - 15:30
$had
Made for This
Series
Two world titles, two hip surgeries. Shad Mayfield's rise from a New Mexico practice pen to the top of rodeo, and the comeback that starts now.
15:30 - 16:00
Operation Smile
Fundraiser
Operation Smile provides free surgeries to repair cleft lip, cleft palate and other facial deformities for children throughout the world.
16:00 - 17:00
Inside ProRodeo
Series
Bringing you inside the arena for the biggest stories in rodeo-from the top athletes to the biggest stock, delivering an inside look at it all.
17:00 - 19:00
Utah's Own PRCA Rodeo
Performance 2
Series, Rodeo
ProRodeo coverage of Utah's Own Rodeo in Salt Lake City, Utah.
19:00 - 22:30
Puyallup Rodeo
Sunday Finals
Series, Rodeo
ProRodeo coverage of the Cinch NFR Playoff Sunday Finals at the Puyallop Rodeo, in Puyallup, Washington.
22:30 - 01:30
Cinch Playoffs: The Governor's Cup
Performance 1
Series
Performance 1 in Sioux Falls, South Dakota. As the rodeo season nears its final days, the world-standing bubble watch is under the microscope as The Governor's Cup will be crucial in determining which athletes make it to the NFR.