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Pucón TV is a Chilean local television channel operating in the generalist and community-focused format . The primary language of broadcasting is Spanish. The channel is based in the city of Pucón, within the Cautín Province of the Araucanía Region, at the foot of the Villarrica volcano . Owned by Pucón TV S.A., the channel celebrated its 20th anniversary in 2025 . It broadcasts on analog frequency 5 and via cable, being the first television channel in the Zona Lacustre to transition to digital terrestrial television (TVD) in 2019 .

On air, Pucón TV covers a wide range of local content. The flagship programming includes local newscasts and reportajes (reports) on daily life. A significant part of the schedule is dedicated to **tourism promotion**, highlighting the area's famous lakes, adventure sports, and natural attractions, as well as cultural segments that explore the history and traditions of the region . The station has been responsible for covering major events in the area over its two-decade history, including the 2015 volcanic eruption, the construction of the Quelhue bridge, and significant community incidents like the Hotel del Lago fire .

Sports coverage is also part of the programming, focusing on local events and notable national matches, such as Cobreloa games or Universidad Católica's Copa Libertadores qualification . The station also broadcasts live performances and major celebrations, such as the Corso de Pucón .

Pucón TV is available throughout the Zona Lacustre, covering not only Pucón but also the neighboring cities of Villarrica, Loncoche, and Lican Ray . Viewers can watch online the live broadcast through the official Pucón TV website and digital platforms. Online television of Pucón TV is accessible on any device — from smartphones to Smart TVs — ensuring that residents of the Araucanía Region and former residents living elsewhere in Chile or abroad can stay connected to their home community wherever they are.

Pucón TV strives to be the leading local television channel for the Pucón and Lake District area, providing coverage of news, tourism, cultural events, and community stories. The mission of the channel is to serve as a vital communication link for a territory that is both commercially challenging and geographically unique . The director of the channel is journalist Natalia Arcaya B. . Thanks to modern digital platforms, Pucón TV provides the opportunity to watch online the live broadcast on any device, ensuring that the community remains informed about the life and development of this important tourist destination in the Chilean south.

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