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ProSieben is a German free-to-air television channel operating in the general entertainment format. The primary language of broadcasting is German. The channel was launched on January 1, 1989, under the name Pro 7 and adopted its current spelling, ProSieben, in 1994. The channel is owned by ProSiebenSat.1 Media SE, which has been under the control of the Italian media group MFE-MediaForEurope (backed by the Berlusconi family) since 2025. ProSieben is headquartered in Unterföhring, Bavaria, near Munich, and broadcasts 24 hours a day. Its target audience is viewers aged 14 to 49, and it is known for its strong focus on original German productions, live entertainment, and high-quality international series.

On air, ProSieben features a mix of entertainment shows, reality competitions, sitcoms, drama series, news magazines, and live sports. The flagship program is the long-running news magazine Galileo, which has been on air since 1998, covering science, technology, and everyday phenomena. The lifestyle magazine taff has been a staple of the channel's weekday schedule since 1995. ProSieben is also home to Germany's most successful reality competition, Germany's Next Topmodel, hosted by Heidi Klum, which has been a major ratings driver since 2006. In 2026, the channel continues to air the annual fashion special On & Off the Catwalk by Heidi Klum.

The channel is the original home of The Voice of Germany, the popular singing competition that airs in the autumn on both ProSieben and its sister channel Sat.1. The 2026 season features coaches Shirin David, Nico Santos, Rea Garvey, and the duo Michi & Smudo (of Die Fantastischen Vier). The show is expected to be hosted by Matthias Killing following the departure of long-time host Thore Schölermann. Additionally, ProSieben is synonymous with its comedy and entertainment duos, notably Joko Winterscheidt and Klaas Heufer-Umlauf, who have hosted shows such as Joko gegen Klaas – Das Duell um die Welt and the acclaimed live event series Joko und Klaas gegen ProSieben, where they compete for blocks of live broadcasting time to highlight social causes.

The channel's international lineup includes popular U.S. series such as The Big Bang Theory, The Simpsons, Young Sheldon, Family Guy, The Flash, Supergirl, and Grey's Anatomy. Its late-night schedule is anchored by Late Night Berlin, hosted by Klaas Heufer-Umlauf. ProSieben also produces major live events, including annual sports competitions like the Wok-WM (Wok World Championship), TV total Turmspringen (Tower Diving), and Schlag den Star, hosted by Elton since 2016. The channel serves as the home of the Eurovision Song Contest in Germany and is a major broadcaster of UEFA Champions League football.

ProSieben is available throughout Germany, Austria, and Switzerland via digital terrestrial television (DVB-T2 HD), cable networks, and satellite on the Astra system at 19.2 degrees east. The channel is also integrated into IPTV services such as MagentaTV. Following the 2025 acquisition by MFE, ProSieben has deepened its partnership with Deutsche Telekom, making its streaming service Joyn PLUS+ available directly through MagentaTV. Viewers can watch online the live broadcast of ProSieben through the Joyn streaming platform and the official ProSieben website.

ProSieben strives to be a leading entertainment brand in the German-speaking market, delivering high-quality local productions, live moments, and popular international series. The mission of the channel is to create a shared cultural experience for its audience, offering innovative formats that generate conversation and bring young viewers together in front of the television and on digital platforms. Thanks to its strong focus on home-grown content and its expanding digital distribution, ProSieben provides the opportunity to watch its programming across Europe on any device, ensuring that its audience can access its entertainment wherever they are.

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