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Prensa Latina TV is the television arm of the “Agencia Informativa Latinoamericana Prensa Latina (PL)“, a Cuban multimedia news agency . While Prensa Latina was founded in Havana on June 16, 1959, as a news agency, its television service expands its journalistic mission into video format, producing and distributing reports, interviews, and documentaries aligned with the agency's editorial perspective . Officially described by the agency as a service producer of audiovisual material, the channel operated under the name "Prensa Latina Televisión" .

On air, the programming is defined by its informational content, offering a "vision of the reality of Cuba, Latin America and the World different from that provided by the big media monopolies" . This vision is rooted in the founding principles of the agency itself, which strives to be "objective, but not impartial" . The channel's coverage focuses on topics such as politics, culture, science, technology, and sports, with a strong emphasis on the Global South .

Beyond broadcasting, Prensa Latina TV acts as a content provider, offering video reports and packages to subscribers. In essence, its content consists of the television equivalent of the agency's newswire service, distributing services broadly and producing thousands of daily dispatches . In March 2024, the agency launched a new official YouTube channel after suffering a cyber-attack, reaffirming its commitment to distributing content through digital platforms .

Prensa Latina is headquartered in Havana, Cuba, at Calle E No.454 esquina a 19, El Vedado. It has a network of permanent correspondents in 40 countries across several continents, which serves as the backbone of its 24-hour global news service .

Prensa Latina TV strives to fulfill the founding mission of the news agency: to provide a platform for the "voice of the voiceless" and to serve as a tool against "media hegemony" . The mission of the channel is to offer an alternative view of global events, countering the narratives of major news monopolies while defending the interests of Cuba, Latin America, and the Global South .

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