NBC 8 Salinas KSBW live stream

NBC 8 Salinas CA online television

NBC 8 Salinas, known on‑air as KSBW (channel 8), is a dual NBC and ABC‑affiliated television station serving the Monterey‑Salinas‑Santa Cruz market in California, United States. Licensed to Salinas, the station’s call letters stand for “Salad Bowl of the World,” the city’s nickname . KSBW was founded by the Salinas Valley Broadcasting Corporation and first signed on September 11, 1953, as a shared‑time operation with KMBY‑TV . The station is owned by Hearst Television, a subsidiary of Hearst Communications, which acquired KSBW in 1998 . Its studios are located on John Street (Highway 68) in downtown Salinas, and its transmitter is on Fremont Peak in the Gabilan Mountains, more than 2,400 feet above sea level . As a dedicated source for online television, the station’s radio‑enabled studio and news‑gathering facilities allow it to cover the tri‑county region of Monterey, Santa Cruz, and San Benito counties.

The programming schedule allows viewers to watch live channel coverage of the full NBC network schedule on its main channel 8.1 and ABC programming on its secondary digital subchannel 8.2 (branded as “Central Coast ABC”) . KSBW’s secondary subchannel also airs Estrella TV on 8.3 . The station produces extensive local newscasts under the branding KSBW Action News 8, broadcasting more local news than any other station in the market with more than 28 hours weekly . The weekday schedule includes a two‑hour morning newscast from 5:00 a.m. to 7:00 a.m., a half‑hour noon newscast, half‑hour newscasts at 5:00 p.m. and 6:00 p.m., and a 35‑minute newscast at 11:00 p.m. . Weekend morning newscasts air from 7:00 a.m. to 9:00 a.m., followed by half‑hour evening newscasts at 6:00 p.m. and 11:00 p.m. .

The news team includes Dan Green and Erin Clark as weekday anchors for the 5:00 p.m., 6:00 p.m., and 11:00 p.m. newscasts . Jake Flores was named sports director in March 2025, succeeding Drea Blackwell . Cassady Velasco serves as news director, and Laura Williamson is president and general manager . The station’s weather and investigative teams support a news operation that consistently dominates local ratings. In the May 2025 Nielsen ratings, KSBW achieved over 17,500 households watching its 6:00 p.m. newscast (nearly five times the nearest competitor), an 85% audience share for its early evening newscasts, and 8,500 households for its late‑night newscast . Weekend morning shows reached up to 8,500 households, and the station’s digital platforms recorded more than 715,000 unique users with 2.1 million sessions .

For audiences seeking a reliable live stream of Monterey‑Salinas news and NBC programming, KSBW is widely available as a free‑to‑air service via digital terrestrial television on VHF channel 8 (virtual channel 8.1) . The station is carried on major satellite providers including DirecTV and Dish Network, as well as cable providers serving the Monterey‑Salinas market. The channel is accessible as tv online via streaming services including DirecTV Stream, fuboTV, Hulu with Live TV, and YouTube TV, as well as through the official KSBW website at ksbw.com and its mobile application for iOS and Android devices, which provide live streaming of local newscasts, breaking news updates, and severe weather coverage. The station’s coverage area includes Monterey, Salinas, Santa Cruz, and surrounding communities across the Central Coast of California, serving the 124th largest designated market area in the United States.

NBC 8 Salinas KSBW Watch Live Channel