Gems TV live stream

Gems TV online television

Gems TV is a British free-to-air television channel operating in the home shopping format, specializing in jewelry retail. The primary language of broadcasting is English. The channel is owned by Gemporia Ltd, part of The Gemporia Partnership, and is based in Redditch, Worcestershire, near Birmingham, with operations at Eagle Road Studios . The channel was launched on October 8, 2004, initially under the name gems.tv, and later rebranded as Gems TV, Gems TV Gold, and GemsTV 1 before settling on its current name . The business originated from Gems TV in Thailand and was founded by Steve Bennett and the founders of Eagle Road Studios and Thaigems .

On air, Gems TV features live programming focused on selling genuine colored gemstone jewelry manufactured in exclusive handcrafted designs . The channel is known for its reverse auction selling format, where prices drop during the broadcast, and viewers can purchase items at the moment the price becomes acceptable to them . The channel broadcasts 24 hours a day, with live programming typically airing between 7:00 am and 11:00 pm, and repeats broadcast during overnight hours . In addition to jewelry, the channel also promotes a selection of lifestyle products from homeware and beauty categories in various slots across the schedule . The company slogan emphasizes cutting out the middleman, as Gems TV mines gems, handcrafts products, and sells them directly to customers through its television channels and online platform .

Gems TV has undergone significant corporate changes since its founding. The channel was originally an independent company until the merger of Eagle Road Studios and Thaigem formed Gems TV UK Limited, which floated on the Singapore Stock Exchange in 2008 . On June 18, 2010, Gems TV Holdings sold Gems TV UK Limited to The Colourful Company Group Limited for £3 million, returning the channel to the ownership of original founder Steve Bennett . On August 8, 2014, Gems TV Holdings was acquired by Mounting Holdings . In October 2025, the channel was renamed Gemporia on the Freeview platform, though it continues to operate under the Gems TV name on other platforms .

Gems TV is available throughout the United Kingdom via multiple distribution platforms. The channel is carried on Freeview channel 45, Sky, Virgin Media, Freesat, and various cable networks . The channel also launched on the Freely streaming platform in August 2025 on channel 454 . Viewers can watch online the live broadcast of Gems TV through the official Gems TV website at gems.tv and via the Gemporia mobile application, available for smartphones and tablets. Online television of Gems TV is also accessible through the channel's website, which offers live streaming of the broadcast alongside the ability to purchase products directly online . The channel broadcasts in standard definition with a 576i picture format in 16:9 widescreen .

Gems TV strives to deliver exceptional value to customers by eliminating multiple intermediaries through vertical integration of the traditional gemstone and jewelry supply chain . The mission of the channel is to make handcrafted genuine gemstone jewelry affordable for everyone, manufacturing jewelry in exclusive designs and selling directly to customers through its reverse auction system via television home shopping and the internet . The company employs over 2,000 staff worldwide and has extended its TV shopping program into the United States, broadcasting to approximately 34 million subscribers . Thanks to modern digital platforms, Gems TV provides the opportunity to watch online the live broadcast on any device - from smartphones to Smart TVs - ensuring that jewelry enthusiasts across the United Kingdom and around the world can access its unique reverse auction shopping experience wherever they are.

Gems TV Watch Live Channel