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Jewelry Television (JTV) is an American shopping channel specializing in fine jewelry, gemstones, and accessories, employing a live television format where hosts present products and interact with viewers in real time. The network was founded in 1993 by Jerry Sisk, Jr., a renowned gemologist, and Morris and Mary Pruitt, and it celebrated its 30th anniversary in June 2023. Its headquarters are located at 9600 Parkside Drive in Knoxville, Tennessee, and the network operates from a 200,000-square-foot complex, broadcasting live 363 days a year. As a dedicated source for online television, JTV has grown from a single television channel into a multi-platform retail brand, reaching millions of viewers and customers across the United States.

The programming schedule allows viewers to watch live channel coverage of continuous product presentations, gemstone education, and jewelry demonstrations. The network features a rotating team of on-air hosts who present an ever-changing array of jewelry items, including rings, earrings, necklaces, bracelets, pendants, and loose gemstones. Key programs on the network include JTV Morning Show, Gemstone Junction, JTV Prime Time, Midnight Treasury, and Weekend Gemstone Marketplace. The network's on-air hosting team includes Mara Harris, Michele McCarron, Nicole Guirguis, Caroline Bagley, Ashley Bergman, Katie Smith, Lynda Adams, Sarah Stafford, Kelli Reynolds, Brooke Ferrell, Stephanie Rumfelt, Katurah McJunkins, Brandy Pham, and Kristen Waddell. The network features products in 10K, 14K, and 18K gold, platinum, and sterling silver, showcasing gemstones such as amethyst, aquamarine, citrine, emerald, garnet, iolite, moonstone, peridot, ruby, sapphire, tanzanite, topaz, tourmaline, and turquoise. The network's gemstone experts include Jerry Sisk (founder and gemologist) and Elizabeth Bowers (senior gemstone buyer). The channel provides educational content alongside the shopping experience, offering in-depth information about gemstone origins, hardness, cut quality, clarity, carat weight, and jewelry craftsmanship.

Jewelry Television is widely available as a pay television service via satellite and cable nationwide, reaching an estimated 90 million households. The channel broadcasts in High Definition 1080i format and can be received on DirecTV (channel 310), Dish Network (channel 121), and major cable providers including Comcast Xfinity, Spectrum, Cox Communications, and Optimum. The channel is accessible as tv online via its official website jtv.com, which provides 24-hour live streaming of its broadcast, as well as on-demand replays of recent presentations. This ensures that its gemstone, jewelry, and lifestyle programming reaches collectors, jewelry enthusiasts, and shoppers across the United States and worldwide.

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