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Donna TV is an Italian free-to-air television channel operating in the thematic format, specifically targeting a female audience. The primary language of broadcasting is Italian. The channel was originally launched on November 8, 2010, under the name Wedding TV, as the Italian version of the British channel of the same name. Over the years, it underwent several rebrandings: it became La Sposa TV in September 2013, then Donna & Sposa in August 2016, before finally adopting its current name, Donna TV, on December 1, 2017. Since 2021, the channel has been owned by GM Comunicazione S.r.l., a company of the Sciscione family. The channel's slogan is "Sei donna, sei tu" (You are a woman, you are you). The channel is headquartered in Terracina, Italy, at Viale delle Industrie, 52.

On air, Donna TV is a thematic channel entirely dedicated to the female universe, with a particular focus on lifestyle, entertainment, and classic telenovelas. The channel's schedule includes a mix of telenovelas, talk shows, cooking programs, travel shows, health and wellness segments, and teleshopping. The flagship programming includes a wide selection of classic Latin American telenovelas, which form a significant part of the schedule. Popular telenovelas broadcast on the channel include Il disprezzo, Figli miei, vita mia, Portami con te, Marilena, Topazio, Dolce Valentina, La schiava Isaura, Gabriela, and Eva Luna.

The channel produces several original entertainment and lifestyle programs. Mi Amor is a program dedicated to the world of telenovelas, hosted by Daria Graziosi and Salvatore Sposito, featuring interviews with actors and behind-the-scenes insights. Gourmet is a cooking program hosted by Angela Simonelli. Il mondo di Libly is hosted by Ilenia B. Marraffa. Week End is hosted by Erika Marinelli. Weddings Luxury is hosted by Cira Lombardo. Pillole... di sapori is hosted by Vassiliki Tziveli. Donna pratica is hosted by Elena Maria Manzini. Magia del bisturi is hosted by Giovanni Del Pra. Bekér Macellaio in cucina is hosted by Fabrizio Nonis. Il Massimo in cucina is hosted by Massimo Di Cataldo. Fuori dai fornelli is hosted by Andy Luotto. La salute vien mangiando is hosted by Rosanna Lambertucci. Yes I Can is hosted by Jill Cooper. Ciao Chef is hosted by Antonella Biscardi and Roberto Scarnecchia. Tutta un'altra storia is hosted by Roberto Ciufoli. Emozioni Dal Mondo is a travel program produced by La TV dei Viaggi. Cucina a vista is hosted by Antonio Ciotola. Atlante and Atlante Speciale Cina are hosted by Corrado Ruggeri. A casa di Emy is hosted by Emanuela Tittocchia. L'Argonauta is hosted by Vassiliki Tziveli. Codice Rugiati is hosted by Simone Rugiati. The channel also broadcasts teleshopping blocks, typically in 30-minute segments during the morning and afternoon.

Donna TV is available throughout Italy on digital terrestrial television on Logical Channel Number (LCN) 62 in standard definition. Since July 31, 2025, the channel also broadcasts a high-definition simulcast on LCN 562. The channel is also available via satellite on the Eutelsat 9B satellite at 9.0 degrees east, broadcasting unencrypted (free-to-air) on frequencies 12111 V and 12341 V, with DVB-S2 transmission and MPEG-4 compression. The channel also provides a live stream on its official website, donnatv.com, allowing viewers to watch online the broadcast on any device. Viewers can also access the channel via HbbTV on compatible smart televisions. The channel is operated by GM Comunicazione S.r.l. and its concessionaire for advertising sales is PRS.

Donna TV strives to be the reference television channel for Italian women, offering a diverse mix of entertainment, lifestyle content, and classic telenovelas that appeal to viewers seeking light, engaging, and relatable programming. The mission of the channel is to provide a television experience that is involving, useful, and fun, speaking directly to women with a tone that avoids excessive shouting or boredom, and instead focuses on creativity, insights, and practical advice. Thanks to its wide distribution on digital terrestrial television, satellite, and online streaming, Donna TV provides the opportunity to watch its programming on any device, ensuring that its female-oriented content reaches audiences across Italy and the global Italian diaspora wherever they are.

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