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ABC 15 Myrtle Beach is an American television channel operating in the news and entertainment format. The primary language of broadcasting is English. The channel is an ABC affiliate serving the Myrtle Beach-Florence, South Carolina television market, covering the Grand Strand coastal region and the Pee Dee area, including cities such as Myrtle Beach, Florence, Conway, North Myrtle Beach, Surfside Beach, and Georgetown. The station broadcasts on virtual channel 15 and is owned by Sinclair Broadcast Group, one of the largest television station operators in the United States. The station's call sign is WPDE-TV, and it was founded on December 19, 1979, as a CBS affiliate. It switched to ABC on July 1, 1995. The station's studios are located at 1026 North Fraser Street in Georgetown, South Carolina, and its transmitter is located near Aynor, South Carolina, providing coverage to the coastal and inland regions of the market.



On air, ABC 15 Myrtle Beach features a mix of local news broadcasts, ABC network programming, syndicated shows, and sports coverage. The station produces several hours of local news each day, including morning, midday, evening, and late-night newscasts under the branding ABC 15 News. The flagship program is ABC 15 News at 11, the station's main late-night newscast, anchored by Brandon Lewis and Caroline Coleburn. The station also produces ABC 15 News at 5, ABC 15 News at 6, and ABC 15 News at 7 on weekdays. Morning programming includes ABC 15 News Good Morning Carolinas, a three-hour newscast airing weekdays from 5:00 AM to 7:00 AM, anchored by Ericka Dunlap and Len Besthoff. Weekend newscasts are anchored by Caroline Coleburn and Brandon Lewis.



The station's news coverage focuses on events in the Grand Strand and Pee Dee regions, including local politics, crime, education, healthcare, and the region's key industry: tourism. The station has a dedicated weather team led by chief meteorologist Ed Piotrowski, a well-known figure in the Myrtle Beach area, with meteorologists Frank Johnson and Anna Allen. The station's weather coverage is particularly critical during hurricane season, when the South Carolina coast is vulnerable to tropical storms and hurricanes. The station also has a strong investigative unit, producing segments on corruption, consumer fraud, and public safety.



Sports coverage focuses on local high school sports, college teams such as Coastal Carolina University Chanticleers (which have gained national attention in baseball and football), and professional sports in the region. The station also airs ABC network sports broadcasts, including NBA games, college football, and the occasional NFL Monday Night Football game when carried by the network. Syndicated programming on the station includes talk shows, game shows, and lifestyle programs.



ABC 15 Myrtle Beach is available throughout the Grand Strand and Pee Dee regions via digital terrestrial television on channel 15, as well as on cable networks and satellite providers. The channel is carried on major cable systems including Spectrum, Horry Telephone Cooperative (HTC), and DirecTV. The channel broadcasts in high definition with 1080i resolution. Viewers can watch online the live broadcast of ABC 15 Myrtle Beach through the official ABC 15 website at wpde.com, which offers a 24-hour live stream. Online television of ABC 15 Myrtle Beach is also accessible via the ABC 15 News mobile application, available for iOS and Android devices, which provides live streaming, breaking news alerts, weather updates, and on-demand clips. The station is also active on social media platforms where it shares breaking news and live video from the field.



ABC 15 Myrtle Beach strives to be the leading source of local news, weather, and information for the Grand Strand and Pee Dee regions, serving the needs of residents in Myrtle Beach, Florence, Conway, and surrounding communities. The mission of the channel is to provide accurate, timely, and relevant coverage of the issues that matter most to the South Carolina coast, from tourism and hurricanes to local politics and community events. The station is known for its commitment to local journalism and its coverage of the region's unique coastal environment. Thanks to modern digital platforms, ABC 15 Myrtle Beach provides the opportunity to watch online the live broadcast on any device - from smartphones to Smart TVs - ensuring that residents of the Grand Strand and former residents living elsewhere in the United States or abroad can stay connected to their community wherever they are.


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