CMT Equal Play live stream

CMT Equal Play online television

CMT Equal Play is an American free ad-supported streaming television (FAST) channel owned by Paramount Global and is distributed exclusively as a live stream, accessible through the Pluto TV platform . The channel was launched in October 2020 as a pop-up channel coinciding with the annual CMT Music Awards and is a central component of CMT's broader "Equal Play" initiative, a campaign established to address the lack of female representation on country radio and to create measurable actions for parity in the music industry . As a dedicated source for online television, the channel broadcasts 24 hours a day in English, focusing entirely on country music videos with a strict 50/50 playlist of today's male and female country stars .

The programming schedule allows viewers to watch live channel coverage of a diverse mix of contemporary country music videos. The playlist is curated to ensure an equal number of male and female artists are featured, a policy CMT implemented for its video music hours in January 2020, shifting from a previous 60/40 male-to-female split . This channel serves as the streaming arm of CMT's wider Equal Play franchise, which also includes the annual CMT Music Awards' "Equal Play Award." This award was first presented in 2020 to Jennifer Nettles for her advocacy for diverse voices in country music, followed by Linda Martell in 2022, and Shania Twain in 2023 . The franchise has since expanded to include the "Equal Access Development Program," a training initiative for artists and managers from underrepresented groups launched in partnership with mtheory .

For audiences seeking a reliable live stream of country music videos with equal representation of male and female artists, CMT Equal Play is accessible as tv online exclusively through the free Pluto TV streaming platform, which is available on multiple devices including smart TVs, mobile devices (iOS and Android), streaming players (Roku, Amazon Fire TV, Apple TV), and web browsers. The channel's programming supports Leslie Fram, CMT's Senior Vice President of Music Strategy and Talent, who has overseen the Equal Play initiative and helped commission research debunking the myth that listeners do not want to hear female artists, with 84% of listeners supporting equal play for women on country radio . This ensures that its country music and gender parity programming reaches audiences across the United States and worldwide who support the channel's mission of letting the best songs win on an equal playing field.

CMT Equal Play Watch Live Channel