ET NOW is an English-language business news channel available in India. Its programming focuses on financial markets, corporate developments, economic policy, and investment analysis. The channel covers live market updates from the Bombay Stock Exchange and National Stock Exchange, along with interviews of industry executives and financial experts. Viewers can expect reports on sectors such as banking, technology, energy, and manufacturing, as well as discussions on global economic trends affecting Indian markets. The channel also provides coverage of initial public offerings, quarterly earnings announcements, and regulatory changes. ET NOW is accessible through major Indian cable and satellite television providers, and its live stream is available on the channel’s official website and mobile applications.