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The Atlanta Channel is an American low-power television station operating in the visitor information and lifestyle format. The primary language of broadcasting is English. The station broadcasts on virtual channel 42 and is licensed to Atlanta, Georgia, United States. The station is owned by Beach TV Properties, Inc., and its call sign, WTHC-LD, stands for "The Atlanta Channel". The station first went on the air in 1993 and has been known as The Atlanta Channel since 1994. Its transmitter is located atop the Westin Peachtree Plaza Hotel in downtown Atlanta, one of the city's most recognizable landmarks.

On air, The Atlanta Channel is the Official Visitor Information TV Station of the Atlanta Convention and Visitors Bureau. Programming consists almost entirely of recorded and live information for tourists and visitors, although the signal can be received up to ten miles away from the transmitter. The channel broadcasts 24 hours a day, 7 days a week, featuring a mix of award-winning restaurant reviews, up-to-the-minute special event reporting, nightlife and entertainment reviews, sports, arts, culture, and trustworthy insider information on up-and-coming neighborhoods and trends. The channel describes its content as "100% Good News" and emphasizes that it is produced by people who live in Atlanta, love Atlanta, and know Atlanta inside and out.

In addition to its broadcast signal, The Atlanta Channel reaches over 32,000 hotel rooms and over 173,000 Atlanta homes. The channel is also available through various digital platforms. Viewers can watch online the live broadcast of The Atlanta Channel through its official website at AtlantaChannel.tv and via the Atlanta Channel mobile application available for iOS and Android devices. The channel is also available on Roku streaming players, allowing visitors and residents to access its hyper-local content on any device. The channel's offices and studio are headquartered street level at Peachtree Center in Downtown Atlanta, adjacent to the Atlanta Convention and Visitors Bureau.

The Atlanta Channel strives to be the essential guide for visitors to Atlanta, providing the facts and insider information they need to make the most of their visit to America's 8th largest and most vibrant business city. The mission of the channel is to showcase the best of Atlanta through gorgeous visuals, fun and colorful insights, and unique homegrown Southern personality, offering an alternative to traditional news stations by focusing exclusively on positive content about the city. Thanks to modern digital platforms, The Atlanta Channel provides the opportunity to watch online the live broadcast on any device - from smartphones to Smart TVs - ensuring that visitors and residents alike can discover everything Atlanta has to offer wherever they are.

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