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Tirol TV is an Austrian private regional television channel operating in the generalist (Vollprogramm) format. The primary language of broadcasting is German. The channel was originally launched in June 1997, making it the first regional broadcaster in Austria to be receivable via satellite . After a period of insolvency, the channel was relaunched under new ownership as TIROL TV GmbH on January 7, 2014, and is currently headquartered in Innsbruck, Tyrol, Austria . The channel is managed by Marius Wolf, and as of April 2023, it has been a subsidiary of the Moser Holding AG, the publisher of the Tiroler Tageszeitung .

On air, the flagship program of Tirol TV is the infotainment magazine Tirol Today, which covers topics from politics, society, sport, culture, and art . The station also produces the news segment 90 Sekunden (90 Seconds), which airs multiple times per day, and the magazine TIROL30 . Traditional formats include the music show Ja das ist unser Land with Hubert Trenkwalder and the folk magazine Allerhand aus dem Tiroler Land with Martin Reiter . The channel also produces regional specials under the title Unterwegs in Tirol, with separate editions for the Unterland region and the Innsbruck area, as well as the national magazine Österreichblick . The station provides live coverage of special events and reports on current affairs, crime, sports, and entertainment throughout the Tyrol region .

Tirol TV is available via multiple distribution platforms. It broadcasts daily via satellite on the Astra system as part of the R9 Österreich HD channel in two time windows: from 11:00 AM to 12:00 PM and from 6:00 PM to 7:00 PM . In the Tyrol region, the channel is available via cable networks (Kabel) and via IPTV on platforms such as Magenta and A1 . It is also received terrestrially via DVB-T in the Unterinntal, Wipptal, and Tiroler Oberland regions . The channel broadcasts in 1080i high definition (HDTV) with downscaling to 576i for SD feeds . Viewers can watch online the live broadcast through the official website at tiroltv.at, which also offers a media library (Mediathek) with individual program contributions available on demand . The channel maintains a strong social media presence, which it considers one of its key engagement tools .

Tirol TV strives to provide the people of Tyrol with up-to-date, regionally focused information, combining daily news with entertainment and cultural content. The mission of the channel is to serve as a strong, multimedia brand that reaches viewers not only through traditional television but also through online and social media, offering a platform for local stories and news from the heart of the Alps. Thanks to its broad distribution across satellite, cable, and digital platforms, Tirol TV provides the opportunity to watch its programming across Tyrol and the world, ensuring that residents and former residents of the region can stay connected to their home wherever they are.

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