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LIM TV is a Paraguayan television channel operating in the religious and general entertainment format. The primary language of broadcasting is Spanish. The channel is owned by the Iglesia Familiar de Jesucristo (Family Church of Jesus Christ), a Christian congregation based in Asunción, Paraguay. The channel’s slogan is “Una nueva alternativa televisiva de calidad” (A new quality television alternative). The channel broadcasts on digital terrestrial television on virtual channel 77.1 in the Asunción metropolitan area and is also available via satellite throughout the country.

On air, LIM TV features a mixed programming schedule of religious content, family entertainment, and talk shows. The channel is known for its music programming, including coverage of the church’s choir and worship events, which has a strong following among its congregation. The channel also produces general interest segments, as well as programs focused on family values and spiritual growth. The morning show, CREO, described as a “breathing space where faith is activated,” airs Monday through Friday from 8:00 AM to 9:30 AM, focusing on themes of faith, personal testimony, and impartation of positive values.

The channel has a strong focus on community outreach, particularly through its "Un Juguete para un Amigo" campaign, which encourages viewers to donate toys for distribution during the Christmas season. The channel has established a partnership with the Real Plaza shopping center for this initiative. The channel also works with civil society organizations and educational institutions in Asunción and central Paraguay to promote local events and civic engagement.

LIM TV is available throughout Paraguay via digital terrestrial television and on major cable and satellite providers. The channel broadcasts from its studios located at Avda. Madame Lynch c/ Concordia (by the Sajonia bowling alley) in Asunción, Paraguay. Viewers can watch online the live broadcast through a dedicated mobile app available for Android and iOS devices. The channel also has a strong presence on YouTube, where it live-streams services and events.

LIM TV strives to be a leading Christian media outlet in Paraguay, providing a positive, family-oriented alternative to commercial television. The mission of the channel is to offer “quality” and “dynamic” Christian programming that reaches families with a message of hope and faith, while also serving the community through charitable initiatives and partnerships. Thanks to modern digital platforms, LIM TV provides the opportunity to watch online its programming on any device - from smartphones to computers - ensuring that its religious and family content reaches Paraguayan audiences across the country and the global diaspora wherever they are.

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