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¡Hola! TV is a Spanish television channel operating in the entertainment and lifestyle format . The primary language of broadcasting is Spanish. The channel is a joint venture between the Spanish media group Atresmedia and ¡HOLA! Magazine, one of the world's best-known celebrity and lifestyle publications . It was launched on September 24, 2013, and is headquartered in Spain, with its production base in Miami, Florida, for the American and Latin American markets . The channel is aimed at Spanish-speaking audiences in the United States, Latin America, and the Caribbean .

On air, ¡Hola! TV features a mix of celebrity news, royal family coverage, fashion, beauty, lifestyle trends, interviews, and human-interest stories. The programming is an extension of the magazine, offering a visual reflection of its brand . Key programs include La Hora ¡Hola!, a daily magazine show about current events in the world of celebrity journalism, and Conexión ¡Hola! TV, which features reports from various correspondents covering news from different countries alongside content generated in Spain . The channel also produces original lifestyle series, such as Lifestyle On, which premiered in October 2024. This series explores exclusive destinations in Spain, including Madrid, Barcelona, and Marbella, highlighting gastronomy, culture, hotels, and activities, and is hosted by Francisco León, Desirée Cordero (Miss Universe 2014), and Vanessa Romero .

¡Hola! TV was initially launched on the DirecTV satellite platform in Latin America before expanding to the United States in May 2014 . The channel is also available in Mexico through Cablemás and other cable systems . In the United States, the channel launched on DirecTV channel 430 . ¡Hola! TV broadcasts in 1080i high definition format and is available in both the United States and Latin America . The channel does not divide its programming according to time zones but rather offers a single feed for the entire continent . The CEO and General Manager of ¡Hola! TV is Ignacio Sanz de Acedo .

¡Hola! TV strives to be a trusted source for celebrity news and exclusives, targeting the growing Hispanic market in the United States and Latin America . The mission of the channel is to extend the ¡HOLA! brand into television, offering a 24/7 experience that reinforces its relationship with readers while reaching new audiences . The channel's content is rooted in quality, professionalism, style, and respect for both celebrities and viewers . Thanks to its wide distribution on cable and satellite platforms, ¡Hola! TV provides the opportunity to watch online and through traditional pay-TV services, ensuring that Spanish-speaking audiences across the Americas can access its celebrity and lifestyle programming wherever they are.

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