
NOW US is a German television channel that focuses on American entertainment content. Its programming consists primarily of U.S. series, films, and reality formats, often sourced from major American studios. The channel targets an audience interested in contemporary American pop culture, with a schedule that typically includes drama series, comedies, and unscripted shows. Music programming and lifestyle segments occasionally appear, but the core offering remains scripted and non-scripted television from the United States. The channel operates in German, with original English audio available for selected broadcasts.
Viewers can access NOW US through standard cable and satellite providers across the country. The channel also maintains a streaming service that allows subscribers to watch selected content on demand, though the live TV schedule remains the primary distribution method. Program listings are published by most major TV guide platforms and electronic program guides. The channel does not produce its own original content, instead relying on acquired programming from U.S. networks and production companies.

